AISWare Smart Operation Big Data Marketing Toolkit Helps front-line operator to improve operation efficiency
The big data capabilities are widely used in the operators' middle and high-level policy decisions. On the contrary, It is difficult for front-line staff to get effective big data support. The big data capability support is inverted triangle, and all the data are spread in different platform and systems, with complicated permission settings and high technical threshold, which is difficult to use by front-line staff . Mostly Data capabilities could provide “air firepower” for online centralized operation, while offline operation is difficult to obtain effective support. Consider online marketing as air attack and offline marketing as ground attack, only “associate with the distant target and attack the near ones" can achieve "invincible". The off-line operation still bears more than 60% of the annual market KPI of a provincial operator (most companies are similar). Under the general trend of big data and integrating marketing, AsiaInfo operation team and system development team combine with the IT support department and marketing department of the provincial operator, to focus on the key operation direction, aggregate and offer big data capabilities. AsiaInfo team create Series of big data marketing tools for the front-line operators to open-up big data capabilities. With the assistance of training and promotion, the front-line operators could apply those big data marketing tools, such as depth analysis, data mining and aggregation, online and offline collaboration, to daily practices and improve operation Efficiency.