AISWare CRM assists a group company to achieve digital transformatio-AsiaInfo

CRM assists a group company to achieve digital transformation

Customer requirement

A group company is a large state-owned enterprise with multi-business across five major sectors: postal services, express & logistics, postal savings, insurance, and securities. The group wants to integrate brand, customer, marketing and channel resources through the construction of CRM system, so as to realize the "customer-centric, market-oriented" transformation and development, enhance the group company's customer relationship management capabilities, promote inter-sector linkage, support cross-marketing, and maximize the overall value of the group company.

Construction plan

Utilizing AISWare CRM, AsiaInfo Technologies starts from the group's complex and changeable business needs, designs the architecture according to the idea of "solid back-end, smart middle-layer, flexible front-layer", and goes online quickly through agile development. Focusing on marketing management, sales management, and service management, AsiaInfo Technologies has created ten business modules for the group and its five major industry sectors, serving the group and all its branches.

Application effect

Through the CRM system, business managers make decisions based on data, business planners use digital capabilities to plan efficiently, frontline business executives use digital tools to improve efficiency, and all employees realize a "customer-centric" work transformation. At present, the achievements of the first phase of the project have been promoted nationwide.

Integration of resources

Through the master data management system accessing to the five major business lines’ customer master data, it comprehensively improves the quality of customer data, establishes a unified customer view of the group, and lays the foundation for the full application of CRM.
Helping the front line

The mobile App provides rich functions on information query and data input, which comprehensively improves the work efficiency of frontline business personnel.
Increasing revenue

Through cross-sector data sharing, the system has promoted cross-selling, and comprehensively increased the group's business revenue.

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AISWare CRM

CRM assists a group company to achieve digital transformation

Customer requirement

Construction plan

Application effect

Integration of resources

Helping the front line

Increasing revenue

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Solutions & Services

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